Dacia has unveiled its five-year plan as part of Groupe Renault’s Renaulution strategy. The company says it will boost its efficiency and become more competitive with the creation of a new Dacia-Lada business, broadening into new areas of the new car market. In addition, the unveiling of the Bigster Concept car paves the way for Dacia in the C-segment.
Denis Le Vot, CEO Dacia and Lada brands, said: “Dacia will stay Dacia, always offering a trustworthy, authentic, best-value-for-money proposition to smart buyers. With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products’ competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the Bigster Concept leading the way.”
Dacia describes the Bigster Concept as “roomy, robust, and meant for open air and dusty roads while exploring new horizons. A 4.6-metre-long SUV with no more or no less than the essential, the Bigster is the Dacia way of making the C-segment accessible, delivering a larger, more capable vehicle at the cost buyers would expect from the segment below”.
Alejandro Mesonero-Romanos, Dacia Design Director, said: “Dacia Bigster Concept epitomises the evolution of the brand. Essential, with a touch of cool and an outdoor spirit. It proves that accessible is not opposed by any meanings to attractiveness. At Dacia we believe so, and this car is the proof.”
According to Dacia, the Bigster Concept’s DNA is aligned with the brand’s core values, those which have developed and maintained a sturdy, long-standing relationship with its customers over the years: simplicity, honesty, and authenticity.