Dacia has unveiled its five-year plan as part of Groupe Renault’s Renaulution strategy. The company says it will boost its efficiency and become more competitive with the creation of a new Dacia-Lada business, broadening into new areas of the new car market. In addition, the unveiling of the Bigster Concept car paves the way for Dacia in the C-segment.
Dacia has unveiled the all-new Sandero, Sandero Stepway and Logan, third generation models with completely new, reinvented designs. The company says that the three new models offer “increased style, equipment and versatility whilst retaining the fundamentals of simplicity and reliability”.
Dacia is the first manufacturer to offer LPG versions across the range, available direct from the factory. LPG versions of Dacia Duster, Sandero and Logan MCV models are now available, badged TCe 100 Bi-Fuel. All use a new 1.0-litre turbocharged dual-fuel powertrain, combining petrol and LPG capabilities and claimed to deliver superior torque in LPG mode.
Car buyers can still browse and buy their Dacia through its online shopping portal while having to remain at home. Dacia has also scrapped its home delivery costs for all models purchased online, helping cash conscious buyers save an extra £250. Anyone who orders through the platform will then be prioritised for delivery as soon as Dacia retailers are fully operational again.
Dacia has revealed the next part in its product offensive with the Spring Electric: a concept car previewing its first all-electric model as it joins the zero-emission revolution. In fifteen years, Dacia has grown to more 6.5 million customers worldwide across the Logan, Sandero and Duster models. The Spring Electric showcases the next step as it continues to change with the times while “staying true to its original values of creating vehicles which are simple, modern, reliable and affordable”.
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