With the start of the European Championships underway, one passionate England supporter “couldn’t resist” the opportunity to show his true colours by buying the personalised registration EN61 AND – for £15,600.

Brian Brody, 66, of St John’s Wood, London, struck gold during the early moments of the Olympic-themed auction being staged by DVLA Personalised Registrations at City Hall in London today (Thursday). By his own admission, the staunch supporter who owns a series of pubs in London as well as his own brewery, believed it to be the perfect way to show his support for the forthcoming event.

DVLA Personalised Registrations’ Olympic-themed auction got off to a flying start, amassing £122,400 from the first 50 lots.

Not surprisingly, it was EN61 AND and BU11 DOG which proved to be in most demand, selling for £15,600 and £16,400 respectively. London 2012 ambassador Iwan Thomas showed his support as the sale was granted official licensee status for the 2012 Olympic Games. The former athlete who won silver in the 4×400 relay during the Atlanta Games in 1996 took to the stand and auctioned two rather apt registrations, REL 44Y and RUN 3R, which fetched £730 and £2,548 respectively.

PR11 NCE and HA12 RRY are among the hundreds of personalised registrations which will go under the hammer during the three-day event. Lots 1431 and 1331 respectively carry a £2,000 reserve.

Reserves for the Olympic-related and named registrations range from £300 through to £3,000, however the highest reserves in the sale have been set at £5,000 for 70 O and 80 O.

FU11 HAM, possibly the closest a motorist will get to actually havingFulham on their vehicle, is also being auctioned during the three-day event, expectations are high that it could earn its place in the Agency’s own Premier League table of football-related plates. Two of the top three positions in the DVLA’s league table of football club-related registrations are held by London clubs. WE57 HAM and AR53 NAL were auctioned in 2007 and 2004 for £57,000 and £36,000 respectively. V1 LLA holds the third spot, selling for £35,000 in November 2000.