“The MINI brand has always stood for ‘Clever Use of Space’. In the MINI Vision Urbanaut, we extend private space far into the public realm, creating completely new and enriching experiences,” explains Adrian van Hooydonk, Head of BMW Group Design.
The MINI moments.
“MINI sees its future self primarily as an enabler of and companion for unforgettable times – what we might call ‘MINI moments’. The MINI Vision Urbanaut uses three curated MINI moments – “Chill”, “Wanderlust” and “Vibe” – to present a wide range of possible usage scenarios. The Chill moment invites you to catch a breath and pause in the here and now. The car becomes a kind of retreat, a haven where you can relax – or work with full concentration – during a journey. Wanderlust is the only MINI moment where the MINI Vision Urbanaut is being driven or driving with automated driving functions. The moment Vibe puts time with other people at centre stage – in every way”, adds Oliver Heilmer, Head of MINI Design. The exterior and interior change to reflect the MINI moment at hand and give the experience the best possible stage. An all-encompassing user experience design, sustainable materials and a purely electric drive system are additional ingredients of the overall concept.”
The interior design – More Creative Use of Space.
MINI says the MINI Vision Urbanaut was designed from the inside out. The designers created the spacious interior experience before developing the exterior, using floor plans, pieces of furniture plus wooden scale models to provide an indication of size. Over the course of the project, augmented reality was employed to create a digital model, which was then systematically optimised. Unusually tall for a MINI, but only 4.46 m in length, the MINI Vision Urbanaut provides an interior space that can be used in many different ways and offers a whole new ease of movement inside the car.
Electric drive system and automated driving functions also create new ways to use the interior.
Having been conceived from the outset as an electrically powered vehicle with automated driving functions, the MINI Vision Urbanaut has afforded the designers a greater level of freedom when creating both the exterior and interior. “In 1959, the very first Mini ushered in a small-scale revolution in vehicle construction with its transversely mounted engine,” recalls Oliver Heilmer, Head of MINI Design. “With the MINI Vision Urbanaut we have been able to rethink and increase the usable surface area inside the car even further in relation to its footprint.”