The initial customers of the new DS 7 Crossback will be those that place orders for the limited edition La Première model – a premium-specified, highly-equipped distinctive SUV vehicle that features a combination of advanced technology features.

La Première features DS ACTIVE LED VISION, Hypnotic 3D rear lights and two 12-inch instrumentation screens and ‘Art Rubis’ leather upholstery interior trim, which is unique to La Première.

The DS 7 Crossback La Première offers technologies that will subsequently be available across the range: DS CONNECTED PILOT – paving the way for autonomous driving through Active Cruise Control and Lane Keeping Assist, DS NIGHT VISION – improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION – the DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.

The DS 7 Crossback La Première is available with the following choice of colours; Cumulus Grey metallic, Pearl White or Perla Nera Black pearlescent contrasting with a unique Nappa leather upholstery in a shade called Art Rubis. The refined watchstrap leather design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the exclusive B.R.M R180 timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry La Première identity.

Touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and the sculpted 20-inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels.

The DS 7 Crossback La Première is available with a choice of the two most powerful engines in the range: Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

In the UK, DS 7 Crossback La Première is available with the choice of the two power units, one petrol, one diesel, both priced at £42,650 on-the-road.

Optional features include:

• DS Night Vision Pack: £1,300
• Electric opening panoramic sunroof with LED lighting: £1,000
• FOCAL Electra® HiFi system with 14 speakers and perfected audio experience: £990
• DS Urban Pack (Park Pilot and 360 Vision): £600
• DS ConnectedCAM: £350
• Extended bi-zone automatic air conditioning: £200
• DS Sensorial Drive (Cashmere or Titanium modes): £150

Potential customers are invited to make reservations for the Limited Edition, which is only available to order in 2017 until 31 December.