Hyundai focuses on eco themes for Geneva

At the 2018 Geneva International Motor Show, Hyundai will celebrate the world premiere of the All-New Kona Electric, which it says is the first fully-electric subcompact SUV on the European market. The fourth generation of Hyundai’s D-SUV Santa Fe is also shown to the public for the first time.

Another highlight of the show will be the world premiere of the Vision Concept, a concept car that will show the future of Hyundai’s car design and how the company interprets future mobility technology. The three world premieres will be accompanied by a European debut: Hyundai’s next-generation fuel cell vehicle NEXO.

“The line-up at the 2018 Geneva Motor Show underlines Hyundai’s pioneering spirit in future mobility and showcases the fact that Hyundai is leading the industry’s transformation. With the All-New Kona Electric and the All-New NEXO we show that zero-emission mobility is ready for the mass market,” says Thomas A. Schmid, Chief Operating Officer at Hyundai Motor Europe. “And our new concept car shows what future models will look like, again emphasising the future driven spirit and unconventional thinking of our brand.”

Hyundai will celebrate the world premiere of a new concept at the 2018 Geneva Motor Show, presenting its future design language. All future Hyundai models will be based on a new theme, which will “harmonise the key design elements proportions, architecture, styling and technology”. The company says the principle is to integrate the brand’s sporty and distinctive design heritage to create progressive-looking cars that defy the design boundaries between form and function.

The All-New Kona Electric is described as the first fully-electric subcompact SUV on the European market. The All-New NEXO is the world’s first dedicated hydrogen-powered SUV making available a wide range of autonomous driving capabilities and smart driving assistance systems. The fourth-generation Santa Fe will complete Hyunda’s SUV line-up at the Geneva Motor Show. The Calm Tech SUV is designed to take care of customer’s well-being and offers advanced driver assistant features.

In addition to the new models, visitors of the show can also take a look at advanced future technologies. Hyundai presents the latest connected car technology development with the new IoT cockpit. The cockpit employs multiple cutting-edge technologies: from voice recognition, Artificial Intelligence (AI) and Internet of Things (IoT) technology and even to driver stress detection.

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