Honda is continuing to make new car ownership more affordable by adding three years’ complimentary servicing and is also easing the pain of the New Year VAT rise by absorbing the price increase for customers throughout January.

Customers visiting a Honda dealership in the new year will be eligible for three years’ complimentary servicing on all new CR-V models and Insight and CR-Z hybrids. This offer, combined with Honda’s standard one year’s road side assistance, three year new car warranty and Honda’s reputation for bulletproof reliability, means affordable and hassle-free Honda new car ownership for the first three years.

Honda is also holding 2010 prices on all CR-V, CR-Z, Insight and Accord models and selected Civic variants until the end of January 2011.

“Our New Year’s resolution was to keep helping our customers drive down the cost of new car ownership and three years free servicing is a great start. Plus, we wanted to take the sting off the VAT price rise – two and a half per cent is a significant amount on large purchases such as cars and it all adds up,” concluded Martin Moll, Head of Marketing for Honda (UK).