Growing DS Network powers DS 7 CROSSBACK

DS Automobiles has now opened order books for the DS 7 CROSSBACK, the new DS SUV, through its emerging new dedicated DS Network. The first deliveries of which will start early 2018.

After the La Première launch edition was made available to order in May 2017 (it is still reservable online until 31 December 2017), the full range of DS 7 CROSSBACK is now available to order. According to DS, “for the launch of the DS SUV, innovation and savoir-faire from Paris, bespoke and personalised vehicles are the order of the day.” There is the choice of four different interior styles (Inspirations), four engines and 15 high-tech features, with UK prices at launch from £28,050 to £43,535 (£50,000 with the DS 7 CROSSBACK PHEV E-Tense 4×4).


BlueHDi 130 Manual 
BlueHDi 130 Automatic
BlueHDi 180 Automatic
BlueHDi 130 Manual
BlueHDi 180 Automatic 
BlueHDi 180 Automatic  

DS 7 CROSSBACK – E-TENSE PHEV 4×4 (available from mid-2019)

E-Tense PHEV 4×4 (combining petrol PureTech 200 and two 80kW electric motors) c£50,000

For an interior to reflect a personality, customers have a choice of 5 “Inspirations”

Reflecting the philosophy behind DS design –personalisation – the DS 7 CROSSBACK is available in a choice of different trims, with the spotlight on materials. The interiors, called DS Inspirations, take their style cues from Paris, the birthplace of the brand.

  • The landmark of Place de la Bastille inspired the first Inspiration. Its premium, innovative materials, textured patterns and padded upholstery, and subtle finishes with warm gold and silver accents are designed to echo this famous monument. The DS Inspiration Bastille offers “a unique design for those seeking a break with convention.”
  • Inspired by the famous street and imbued with characteristic Parisian elegance, DS Inspiration Rivoli “transports the customer onto the eponymous street, with its luxury boutiques, famous Tuileries Garden and prestigious Palaces.” Premium materials such as leather, combined with high-end diamond-shaped decoration allow the customer to express their personality and culture with a sophisticated air.
  • DS Inspiration Opéra, echoes the eclectic architecture and premium materials (gold and marble) of the interior of one of the most prestigious opera houses in the world, everything has been “carefully thought out and designed to be captivating.” The eponymous DS Inspiration follows suit, with a high-end finish in Nappa leather (in basalt black or chestnut brown) to embody “this spirit of fascination and created for customers who want to put their personal mark on their vehicle in a bold and captivating way.”
  • For people who like to combine sporty design with elegance in all settings: The DS Inspiration PERFORMANCE LINE. Like the whole range, “the interior is ideal for drivers who believe sport and performance are not extravagant modes of expression, but an everyday state of mind. The use of Alcantara responds to this requirement; boasting performance with refinement.”
  • A fifth Parisian Inspiration, named DS Inspiration Faubourg, will add to the range of DS 7 CROSSBACK interiors with the launch of the PHEV Hybrid E-Tense 4×4. Described by DS as the pinnacle of luxury and art in Paris, Rue du Faubourg Saint-Honoré houses the Presidential residence, the Elysée Palace, as well as Embassies alongside fashion boutiques and high-end art galleries. Designed for those who particularly appreciate travel and luxury, this Inspiration features the finest materials such as leather and ebony wood.

DS 7 CROSSBACK will ultimately have five engines, the DS SUV offers, at launch in the UK, four engines compliant with the latest Euro 6.2 emission control standard:

  • Two turbo petrol engines
  • Two turbocharged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, have 221 ft lb of torque at 1,750rpm and 295 ft lb of torque at 2,000rpm respectively. All have Fuel economy of more than 56mpg (70.6mpg and 57.6mpg respectively).

The fifth version arrives in mid-2019 as the high-performance Plug-in Hybrid petrol-Electric Vehicle (PHEV) – ‘E-Tense 4×4’, with 296 bhp, four-wheel-drive system and 35mile driving range in zero emissions mode (on WLTP cycle). To achieve these features, it combines a 197 bhp petrol engine with two electric motors of 80kW combined with a battery output of 90kW.

For more comfort customers can specify DS ACTIVE SCAN SUSPENSION (standard-fit on PRESTIGE and ULTRA PRESTIGE models and a £1,000 option on ELEGANCE and PERFORMANCE LINE versions with PureTech 225 and BlueHDi 180 power units). The 21st-Century DS suspension anticipates defects in the road through a camera that detects bumps and pot holes 5-metres ahead and continuously, and independently, controls the four shock absorbers to make them firmer or softer.

With over 15 breakthrough innovations, the cutting edge technological equipment available on DS 7 CROSSBACK gives further levels of peace of mind to the driver with greater ability to use the performance provided by the efficient power units. Available as an option, the customer can choose to add DS CONNECTED PILOT – a first step towards autonomous driving (standard-fit on ULTRA PRESTIGE models), with the cost-option of DS NIGHT VISION for day and night visibility. DS DRIVER ATTENTION MONITORING is another safety feature, able to detect signs of fatigue or distraction in the driver.


400 DS STORE AND SALONS across Europe, and trained DS EXPERT ADVISORS

From January 2018, customers, prospects and the curious can discover and buy the DS 7 CROSSBACK from the 400 DS STORES and DS SALONS worldwide (in the UK there will be 30 open by the end of the year, rising to 60 in 2018) with DS Urban Store sited at Westfield London, but customers don’t have to wait until then to experience it, with DS VIRTUAL VISION.

DS VIRTUAL VISION, the full-scale HD DS virtual configurator

Customers can view every model of DS 7 CROSSBACK up close with their choice of Inspiration and equipment on display, courtesy of the DS VIRTUAL VISION 3D immersive experience. Equipped with an HTC Vive headset, customers and prospects can configure each feature, the body colour (9 colour choices, in three types of finish: pearlescent, metallic or opaque), down to the finest detail and at full size scale. Most importantly, they will be able to appear to take it for a spin on Place de la Concorde in Paris, sit inside it, and visualise the driving aids through this virtual reality tool. For the launch of the DS 7 CROSSBACK, DS VIRTUAL VISION, is available in DS Stores, after having the opportunity to present the first generation of DS models as part of events, it is becoming an important tool available to the network to enable customers to choose their DS, adapted to the characteristics of each market


As well as building the DS network, and because the brand’s ambition is to embody French expertise in luxury in the automotive industry, it has created a full training programme; DS ACADEMY CAMP. The result: DS sales people (DS Expert Advisors) have been trained in the expectations and demands of high-end customers. By the end of the year, some 450 DS Expert Advisors in the world will have visited Paris for this training.


A key initiative of the brand over the past years is the Only You programme to put the customer at the centre of the DS ambition. It focuses on three principles: the customer has the choice of approaching DS or asking DS to come to them, their mobility is guaranteed and DS is available to respond to its customers.

As part of this programme, a number of initiatives are being implemented in the DS Stores and DS Salons. For example, the DS VALET service is operational in four countries and will be coming to all network outlets in 2018. To be on hand for the customer at all times, dedicated DS Rent services will open.

The arrival of DS 7 CROSSBACK marks the beginning of a new product range from DS Automobiles and is the first of a second-phase of all-new models that are being launched in relatively quick succession.

Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, there is a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.

DS 7 CROSSBACK is available in four model choices with progressive levels of enhanced specification. A wide-range of efficient diesel and petrol engines are available with manual and automatic gearboxes.

The range starts with the DS 7 CROSSBACK – ‘ELEGANCE’ model. It and all models feature:


  • 18 inch ‘BUENOS AIRES’ Black Onyx diamond-cut alloy wheels
  • DS front face with black grille and chromed DS Wings
  • DS 3D rear lights
  • Gloss Black exterior door mirrors
  • DS badge on the bonnet with chrome inserts
  • DS Monogram on the rear tailgate
  • Tinted and acoustic rear windscreen


  • Electric parking brake
  • Lane Departure Warning
  • Driver Attention Warning
  • Rear parking sensors
  • LED front foglights with cornering light function
  • Manual ‘Follow me Home’ lighting


  • DS Inspiration BASTILLE
  • Bronze Harmony cloth, dashboard and door panels
  • Leather steering wheel with chrome mounted controls
  • Leather gear knob
  • Front armrest including double cup holder

One of two models projected to be a best-selling model is the DS 7 CROSSBACK – ‘PERFORMANCE LINE’.


  • 19 inch ‘BEIJING’ Black Onyx diamond-cut alloy wheels
  • Carmin centre caps with DS logo*
  • Dark tinted rear windows
  • Dark tinted and heated rear windscreen
  • Gloss Black front grille
  • Textured Black DS Wings*
  • Aluminium pedals


  • High beam assist
  • 12 inch HD touchscreen
  • 12.3 inch digital cluster
  • DS Connect Nav
  • DS Sensorial Drive*: Cashmere or Titanium modes
  • DS spotlight LED on door mirrors


  • Basalt Black Harmony Alcantara® and faux leather seats
  • Alcantara® dashboard and door panels with stitching
  • Perforated leather steering wheel with contrast stitching*
  • Premium leather gear knob
  • PERFORMANCE LINE interior badging*
  • Heated front seats
  • 2 way electric lumbar adjustment

*Exclusive to the PERFORMANCE LINE trim level
**Depending on the engine (PureTech 225 and BlueHDi 180)

The other anticipated popular version is the DS 7 CROSSBACK ‘PRESTIGE’ model.


  • 19 inch ‘ROMA’ Grey Anthra diamond-cut alloy wheels
  • Chromed side-markers on the front door with DS Inspiration name
  • Crystal controls
  • Modularity Pack (Boot):
    – Two position floor
    – Lateral storage
    – Chromed entry sill
    – 12V socket


  • Automatic ‘Follow me Home’ lighting
  • Full LED ambient lighting
  • Advanced Safety Pack:
  • Front parking sensors
  • Reversing camera
  • Wireless charging for Smartphone


  • DS Inspiration RIVOLI
  • Mixed Claudia and Nappa leather dashboard and door panels
  • RIVOLI Monogram on the dashboard
  • B.R.M R180 Timepiece
  • Premium leather steering wheel
  • Front and rear carpet mats
  • Electric Seats Pack:
    – Electric Driver and passenger seats
    – Electrically foldable backrest with central armrest
  • Ventilated front seats with massage function

The DS 7 CROSSBACK ‘ULTRA PRESTIGE’ is the top-of-the-range model.


  • 20 inch ‘TOKYO’ Gloss Black diamond-cut alloy wheels
  • Electric opening panoramic sunroof with LED lighting
  • PolyAmbient Lighting: interior LED lighting including 8 colours


  • DS Urban Pack:
    – DS Park Pilot
    – 3600 Vision
  • Easy Access Pack:
    – Electric tailgate opening with loaded arm access
    – Keyless entry & start
  • DS Connected Pilot:
    – Adaptive Cruise Control with Stop & Go
    – Lane Keeping Assist
  • FOCAL Electra® HiFi system


  • DS Inspiration OPERA
  • Basalt Black Harmony Nappa Art leather seats
  • Basalt Black Nappa leather dashboard and door panels
  • Pearl stitching on the dashboard and door panels
  • Front and rear leather grab handles

Available to order until 31st December 2017, the DS 7 CROSSBACK La Première Limited Edition exclusive launch model is a high specification collection model.


20 inch ‘Paris’ gloss Black Onyx diamond-cut alloy wheels

Interior DS Inspiration – Art Rubis Leather upholstery, includes
Nappa Leather front/rear seats and dashboard

In-Car Entertainment

12 inch HD touchscreen

DS Connect Nav:

– DAB digital radio
– Bluetooth® handsfree and media streaming
– Mirror Screen with Mirror Link® and Car Play™
– Voice recognition
– Connected satellite navigation
– Wi-Fi

Wireless charging for Smartphone

Interior Style

Bi-Tone Black and Art Rubis leather steering wheel with contrast stitching
‘La Première’ badging on the dashboard
Exclusive B.R.M R180 Timepiece
‘La Première’ carpet mats
Aluminium sport pedals and footrest
Screen scroller with real black crystal
PolyAmbient lighting – interior LED lighting in nine colours

Comfort & Convenience

Electric tailgate opening with loaded arms access
DS CONNECTED PILOT – combines Adaptive Cruise
Control Stop & Go and Lane Keeping Assist (part of Advanced Safety pack)

DS 7 CROSSBACK La Première is priced at £42,650 with either PureTech 225 petrol or BlueHDi 180 diesel and 8-speed automatic transmission and is available to order until 31 December 2017.

Safety & Security

DS Connect Box emergency and assistance system
DS Driver Attention Monitoring

Advanced Safety Pack:
– Lane Keeping Assist
– Active Blind Spot Detection
– Extended Traffic Sign Recognition
– Driver Attention Alert

Safety kit including triangle, first aid kit and yellow vest

Exterior Style

Laser-etched exterior door mirrors
‘La Première ‘ Monogram on the bonnet
‘La Première’ badges on the front doors
Electrically, folding and dimming door mirrors with DS spotlight LED
Inox roof rails

Lighting & Visibility

DS Active LED Vision headlights
LED Daytime Running Lights
DS LED 3D rear lights
LED front fog lights with cornering function
Heated rear windscreen


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