BMW raises the bar with new 3 Series Saloon

With more than 15 million sales under its belt, the BMW 3 Series Saloon has enjoyed a superb reputation both for its quality and supreme handling in the premium midsize segment for more than 40 years and now, the seventh-generation model, raises the bar even higher.

New thermal management system used in BMW 3 Series' climate control

For a long time, motorists regarded air conditioning merely as a guarantee of a cool workplace when behind the wheel. During the early 1980s, the optional extra was predominantly ordered as protection against the midsummer heat inside the car, true to the motto: the heat has to stay out, irrespective of how hot the sun is. The greater the “refrigerator feeling” experienced by occupants was, the more effective an air conditioning system was considered to be.

BMW launch Olympics editions ready for 2012

To celebrate BMW’s sponsorship of the London 2012 Olympic and Paralympic Games, and inspired by the BMW London 2012 Performance Team, BMW has introduced two new Performance Edition models based on the popular BMW 1 Series and 3 Series.

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