On 1 and 2 March, the Rolls-Royce stand will also debut 102EX, a one-off, fully electric powered Phantom that will serve as a test bed to gather a bank of owner research in 2011. This will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

102EX will undertake a global test programme that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

There are no plans to develop a production variant, but Geneva will start a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience. Comments will be collated through the web portal www.electricluxury.com that will also chart the car’s progress on tour throughout the year.