Nissan has an ambitious goal of pursuing zero emission vehicles and zero fatalities on the road, and today it revealed its ‘Intelligent Mobility’ vision at the Geneva International Motor Show. Created to guide the Nissan product evolution, Intelligent Mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society, all while staying focused on creating more enjoyable driving experiences.

Carlos Ghosn, Nissan CEO, said: “Our Intelligent Mobility vision is a framework to move customers around the world towards a safer and more sustainable future. To realise this vision, Nissan has launched a long-term strategy, supported by significant R&D investments. This enabled Nissan to introduce the breakthrough LEAF, the world’s first mass production EV, in 2010 … years before any of our competitors. It has also driven our development of cutting-edge autonomous drive technologies, which will be available in a range of mass production models by 2020. These steps are allowing Nissan to deliver the benefits of EV and autonomous drive innovations to as many customers as possible and, ultimately, to lead the way toward a new era of mobility.”

At the core of Nissan Intelligent Mobility are three areas of innovation – Nissan Intelligent Driving, Nissan Intelligent Power and Nissan Intelligent Integration.

Nissan’s Intelligent Driving is foremost about performance, comfort and safety, removing the stress from a daily commute or minimising the risk of unsafe conditions. Many of these advances are already available, as drivers can rely today on vehicles to recognise danger or take appropriate action to enhance safety. Nissan is leading with its Safety Shield technologies like Lane Departure Warning and Forward Emergency Braking, and will advance this technology into autonomous drive.

Nissan will launch multiple vehicles with autonomous drive technology in the next four years in Europe, the US, Japan and China. The technology will be installed on mainstream, mass-market cars at affordable prices and the first model will come to Japan this year

Next up is Nissan Intelligent Power. The company has been the leading automotive brand in electric vehicle technology and sales. Nissan believes that quiet, yet powerful, acceleration with an increased range is essential to ensure an incredible driving experience. Nissan is boosting EV battery energy density and performance, represented by the 60kWh battery and up to 310 miles autonomy, in the Nissan IDS Concept, which made its European premiere at Geneva. Nissan technologies also reduce charging time, and develop EV potential in other innovative ways.

Finally, Nissan Intelligent Integration. How does an automaker create new benefits to society, and contribute to cleaner air, a greener planet and traffic safety?  The answer is the networking of cars, individuals, social infrastructure as well as contributing towards the building of the essential charging infrastructure. Nissan will help connect cars to social infrastructure such as road, information and electric power networks which will eventually lead to reduced traffic jams, more efficient car sharing, remote vehicle operation and improved energy management.

Daniele Schillaci, who is the company’s global head of marketing and sales, said: “Intelligent Integration joins together Nissan’s Power and Driving initiatives with a society. Intelligent Mobility does not only make driving more enjoyable but it is an important step towards our goals of ‘zero emissions and zero fatalities’. To achieve this important goal we require a wider commitment by automakers. We must work with regulatory agencies to create and adapt motor vehicle laws, standards, and policies to support autonomous drive.”