Infiniti is planning to preview a vision of its first fully electric crossover at the North American International Auto Show (NAIAS) in Detroit in January – revealing what it describes as “a new form design language for electrification”.

“The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand. Electrification and other new technologies have given us the opportunity to evolve our design philosophy,” said Karim Habib, executive design director, Infiniti.

Last January, the company announced it would electrify its portfolio from 2021 onwards, using either e-power (serial hybrid) or pure EV powertrains.

“The industry is at a technological inflection point,” said Roland Krueger, chairman and global president of Infiniti Motor Co. “As such, Infiniti has a compelling vision as a luxury challenger brand to bring a full portfolio of beautifully-designed electric vehicles to customers around the world. We will focus on developing the full portfolio of e-power and EVs.”