Infiniti, the luxury automotive brand from Japan, is pleased to announce the arrival of the Infiniti Centre Piccadilly in the heart of London’s West End district. The new boutique is the second retail outlet to be opened in the British Isles during the last twelve months with distribution partner Rymco UK, after the recent unveiling of the inaugural Centre in Reading, Berkshire.

Strategically situated on one of the most well-known and popular arterial streets in the Capital, and only moments away from some of the city’s most famous landmarks and designer stores, the exclusive address of the boutique – 77 Piccadilly – gives car buyers significantly enhanced accessibility to one of the country’s newest premium automotive brands and model line-ups, whilst also benefitting from the marque’s existing flagship facilities in Reading. The Central London premises will be complemented further next year by two standalone Centres in Chiswick and Hatfield in addition to Leeds and Stockport opening in the North of England.  These follow bespoke Birmingham and Glasgow sites that will commence sales later this year.

As with all of the manufacturer’s outlets across Europe, Infiniti’s distinctive Japanese brand ethos and attention to detail is instantly apparent at the Piccadilly location. Every client is immediately greeted by a spacious, relaxed and welcoming ambiance, more reminiscent of a refined boutique hotel than a typical dealership, and a taste of the unique, rewarding, and stress-free Total Ownership Experience enjoyed by the Infiniti customer.

Furthermore, the 203 square-metre three-car showroom has been designed and furnished using the highest quality sustainable materials which reflect the craftsmanship, state-of-the-art technology and ‘inspired performance’ philosophy which flow through the Infiniti retail network and model range. Illuminated by an abundance of natural light, individual pieces of art specially commissioned by Infiniti line the vehicle display area, which features the very latest interactive touch screen interface technology, and a dedicated hospitality lounge complete with bespoke leather furniture.

Paul Atkinson, Managing Director, Rymco UK said: “The opening of  Infiniti’s Piccadilly boutique represents the next milestone of our long term strategy to bring the Infiniti brand within reach of a greater proportion of the UK population, and to offer car buyers in the Capital unrivalled customer service and a unique luxury vehicle ownership experience.”

Each Infiniti owner is assigned their own Customer Account Manager, a single point of contact throughout the entire ownership of the vehicle. In addition, Infiniti offers free collection and delivery (within a 150-mile radius) for cars due a service, guaranteeing that owners will never feel far from an Infiniti Centre, and further ensuring that minimal inconvenience is incurred.

This is supported by a mobility package comprising roadside and touring assistance with specialists on hand, regardless of whether the customer is driving their Infiniti. Every new car also comes with warranties covering the vehicle (60,000 miles or three years), the body (12-year anti-corrosion), and the standard Scratch Shield paint (three years against defects).