Bespoke. Individual. Personal. Tailored. Exclusive. They’re the consumer buzz words of the 20’s and everyone’s at it. It’s all marketing balm; making you feel extra special when you check into a hotel room, book a holiday package – or buy a car. Mazda’s got it down to a T. I visited the firm’s Training Academy […]
Report 4 When it comes to early starts, how early is too early? By my reckoning, 3am should be renamed ‘silly o’clock’, but it’s perfect for when you’re faced with a 300-mile journey and you want to reach your destination without the inevitable delays that grace our motorway network. This was the first proper test […]
Europe has had almost 25 years to familiarise itself with full (or “self-charging”) hybrids, but they’ve had a bit of a bumpy road here. It’s a technology that lived in the shadow of diesel engines until the mid-2010s then, for a while, seemed to have been skipped altogether as drivers rushed for plug-ins instead. However, […]
The birth of Cupra is an interesting tale with quite a twist. Originally SEAT’s sporty sub-brand – think AMG for Mercedes-Benz – Cupra is today a marque in its own right. In fact, the success of this dynamic new brand has been so impressive that SEAT is to leave the mainstream car manufacturing party after […]
First Report The Genesis GV70 gets a lot of attention. I’ve seen countless people turn their heads as I’ve driven past them and noticed passengers in cars checking it out when I’m on a motorway. Only yesterday, I watched as a chap walked up to the GV70 in a car park, stood staring at it, […]
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