Aston Martin Lagonda has continued its march towards a new range of state of the art, luxury vehicles driven by zero emission powertrain technologies with the unveiling of the Lagonda All-Terrain Concept at the Geneva Motor Show.

Built around near-future technologies such as its advanced Battery Electric drivetrain, the Lagonda All-Terrain Concept, is an ultra-stylish, supremely luxurious, fully electric, emission-free vehicle that can transport its occupants to remote and spectacular locations.

Lagonda production is planned to start in 2022 in St Athan, Wales – Aston Martin Lagonda’s ‘Home of Electrification’ and it aims to be the world’s first zero emission luxury brand.

Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer said: “The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab. It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel.”

The concept model has taken some of its initial design language from the world of the super yacht. There is a relaxed elegance to the rear-leaning gesture of the belt line, but there is also an inherent robustness that is in-keeping with the terrains that the vehicle is designed to tackle. The surfacing is incredibly futuristic, with forms and shapes that look like they have been created by the huge, planetary forces of gravity fields.

Thanks to a large proportion of the vehicle’s stiffness coming from the floor where the batteries are stored, the designers have once again been able to fit rear-hinged back doors. These not only allow for a spectacular ‘red carpet’ moment as the interior and its occupants are revealed but, when combined with the sections of roof that open upwards, also enable easy access.

The interior of the vehicle develops many bold design elements and, while there is still the option of rotating the two front seats to face the rear two during autonomous operation, there is a greater expectation that the vehicle will be controlled by the driver.

Although currently at the concept stage, it already has a home. When Lagonda’s first model reaches production, it will be produced at Aston Martin Lagonda’s brand new facility in Wales. The St Athan site, which started life as a series of Ministry of Defence ‘Super Hangars’, is currently being completely transformed into a state-of-the-art luxury manufacturing plant.

This will be Aston Martin Lagonda’s second production facility and ultimately it will become the company’s ‘Home of Electrification’.