Lexus chose the Geneva Motor Show for the world debut unveiling of its new UX model – a free-spirited crossover crafted expressly for the modern urban explorer who seeks a fresh, contemporary and dynamic take on a luxury lifestyle.

Chika Kako, Chief Engineer of the UX said: “Right from the start, I focused on the target customer – mid-30s, millennials, men and women – and tried to understand how they would expect a premium compact vehicle to change their lives and enable new experiences. That’s what led us to the basic vehicle concept for the UX of Creative Urban Explorer – a new genre of crossover.

“Design is still the main purchase reason for every car, it is the design that promises to the customer what the car can deliver. With the UX the design team have created a style which delivers the strong safe feeling that sets crossovers apart from hatchbacks, but combined it with a very dynamic dimension.

“We also focused on giving the UX a distinctive driving feel that would resonate with the customer. I wanted to overturn the image of a crossover with a high body that requires careful manoeuvring and offer a car with nimble performance and excellent manoeuvrability that make it as easy to drive as a hatchback.”

The UX is a new gateway vehicle for Lexus, it is rich in the qualities that define the brand, boasting a brave design, superior craftsmanship, exhilarating performance and imaginative technology.

Led by Chief Engineer Kako and Chief Designer Tetsuo Miki, the development teams have worked closely together to produce a car in which the exterior and interior appear almost seamlessly linked. Powerful bodywork, notable for its impressively flared front and rear wings, clothes a cabin that provides a driver-focused cockpit and an open, relaxing space for passengers. While still offering a commanding view from the steering wheel, the UX offers a driving position that makes the crossover feel more like a responsive hatchback to drive, rather than an SUV.

The UX further marks a series of technical innovations, including the first use of the new GA-C global architecture platform, which delivers fundamental high structural rigidity and a low centre of gravity, thus securing excellent ride quality and stability. New powertrains are also deployed for the first time, including a new mid-power, fourth generation self-charging hybrid system.