The company is celebrating its 40th birthday with the launch of a stop-motion video highlighting 40 years of automotive innovation, featuring its staff from across the UK.
Matthew Mycock, Autoglass Managing Director commented, “The company and industry has undergone enormous change over the last 40 years. Our focus on innovation and customer service has seen us lead the industry to keep the windscreens of UK motorists in a safe and high quality condition for driving. We are incredibly proud to have served over 30 million British motorists over our history. It is a remarkable statistic that on average, over the last 40 years Autoglass has repaired or replaced a customer’s vehicle glass every 42 seconds.”
Launched in 1972, Autoglass was based in Salford, Manchester providing a vehicle glass replacement service across the North of England. Primarily a branch-based operation, the company also had mobile technicians, providing an emergency roadside service to motorists whose windscreen shattered – a common problem in the 1970s when windscreens were made from toughened glass. It was in 1983 that Autoglass was merged with Bedford-based Windscreens to become a national business, expanding across the UK over the next few years with an increasingly mobile operation.
As part of the global Belron group, Autoglass was able to benefit from the world’s largest vehicle glass repair and replacement (VGRR) specialist’s expertise and recognised the importance of investing in research, training and quality tools to achieve the highest standards. This drove the ambition to be the UK’s best VGRR service provider and to set the industry standard. This ambition led to an innovative approach to business and to the introduction of initiatives such windscreen chip repairs (in 1990). This meant the company was able to offer further value and convenience to UK motorists. Autoglass has also worked with the BSI to set the chip repair standard, the IMI (Institute of Motor Industry) to develop the ATA (Automotive Technician Accreditation) for vehicle glass technicians and developed its own patented tools.
To celebrate 40 years of innovation and world-class service Autoglass staff from all over the UK helped to film a stop-motion video. The video showcases automotive innovation across the company’s 40-year history in a light-hearted and engaging infographic on an iPad, highlighting that throughout all the changes over the last four decades Autoglass staff have always been on hand to help.
Mycock commented, “Autoglass is a people focused business and we believe we are the only business in the UK to consistently feature our own people in all brand communications. This new video is no exception and is a great example of how we like to empower our people to represent the brand.”
The video was produced from a total of 1,600 still photographs taken at the company’s Bedford branch and headquarters, involving staff from across the UK. Autoglass fans can win a pair of tickets for a Ferrari Driving Thrill with Red Letter Days by watching the video and finding the answer to a question within the video. The video can be viewed here and to enter the competition please visit the brand’s Facebook App.