Once you’ve decided that it’s a shiny brand new ‘64’ plate car that you want to see sitting on your driveway come 1st September, you’ve got to make the most of the money you’ve got available, and shave everything you possibly can off the price tag. Haggling over what you’re going to pay for your new motor is like a game of cat and mouse, but follow our advice, and you’ll soon have the salesman eating out of your hand.
Regular readers will remember that we examined the top ten best-selling diesel cars last year, to see what kind of discount you can expect on the most popular cars on the market, and the results were quite staggering, with our researchers bagging up to £7,918 off the cross section of vehicles we examined. This year, we’ve looked at the top ten best sellers list again, and surprisingly, the same ten models still remain the most popular here in the UK, albeit with some shuffling to this year’s placings. Again we have looked at the best-selling version in each respective line-up, and researched the absolute keenest price we could achieve. The prices quoted have all been provided by new car brokers, who act as middlemen, matching customers with cars. The brokers will have a suite of new car dealers on hand, either keen to shift unwanted stock, or that want to sell cars to buyers that wouldn’t otherwise normally walk through their showroom door. But beware, as there are some strings attached to gain these knockdown prices, with most brokers refusing to take your old car in part exchange, and there’s normally an obligation to take the manufacturer’s finance scheme, too, as the kickback the dealer receives from the finance company will already be accounted for in the price that is quoted by the broker. Say you’re going to pay cash, and watch the cost rise.
But even if you have an old car you need to get rid of, all is not lost, as you can still use these keen figures as a bargaining chip with your local dealer, who will take your part exchange off your hands. Print off the figures quoted on the website, and take them with you when you begin negotiations with the sales staff. Don’t be put off by the sharp intake of breath and scratching of the head, as it’s all a sales ploy, and expect them to trundle off to see the manager, while they cook up all of the reasons why they can’t match the price. Be blunt, make them aware that you’re ready to buy, and make it clear that if they can’t match the deal, then they’ll lose a sale and you’ll buy from the broker. Any dealer worth their salt will try their level best to keep you in the showroom, and while they may not be able to match the deal to the penny, any small difference can be offset by the convenience of buying local, and the fact that you won’t have to travel half way across the country to pick your car up from the dealer that the new car broker has matched you up with. Once it’s clear that the dealer has gone as low as possible on the price, next it’s time to get them to throw in some freebies. A full tank of diesel, a set of car mats, or a free service or two, won’t actually cost the dealer very much to provide, but all adds value to the deal for you. Don’t let yourself be talked into taking out tyre insurance, paint protection or gap insurance, unless they are being thrown in for free, as all of these products are cheaper to buy after you’ve got your car, from third party firms. The dealer will be keen for you to buy from them, because they get a kickback from the respective insurance company, which means a small commission to the salesman, and greater profitability for the dealer.
Buying a new car can be a stressful process, if you let it, but by doing your research before you walk through the showroom door, you’ll always have the upper hand.