SsangYong Motor Company (SMC) has released the design of its next-generation SUV under the code name of X200. The company says that the new car “carries the brand’s newly created design vision and philosophy, presenting the value and future direction of its new products”.
A spokesperson for SMC, said: “The design of the new X200 is based on SsangYong’s new design philosophy ‘Powered by Toughness’, and follows on from our recently announced J100 mid-sized electric car. With this new design, the company is showcasing its new product identity to communicate a powerful and modern SUV while drawing on the inherited values its authentic heritage”.
SsangYong says that its future models, such as the recently announced J100 mid-size electric model and new X200, will be designed under the design theme of ‘Powered by Toughness’ and inherit the heritage of the original Korando and Musso which are “symbols of strength in Korean automobile history”.
According to SsangYong, when it released the outline design of the J100 in June this year, the reaction from consumers on YouTube and the online community was extremely positive. Feedback on the J100 and derivative pick-up model on domestic and overseas automotive websites indicated considerable positive interests.
Adds Lee Kan, head of the SsangYong Design Centre: “We have re-interpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future.”